As I Am Long & Luxe Strengthening Shampoo (355ml) is a lightweight formula enriched with Pomegranate, Passion Fruit, Biotin and Certified Organic Aloe Vera to gently cleanse the hair and scalp, whilst promoting longer, stronger locks to leave strands strengthened from root to tip.

This shampoo helps to minimise tangles and combing damage for easier styling. It effectively reduces breakage and removes flakes and product build-up. Paraben-free & cruelty-free.

Key Benefits:

• Cleanses hair and scalp gently and adds moisture.
• Removes flakes and product build-up.
• Reduces tangles and repairs combing damage.
• Strengthens hair for longer hair lengths.
• Improves tensile strength.
• Reduces breakage after just one wash.
• Improves ease of combing.

Directions of use:

Rub ample amount of shampoo between palms and gently lather through wet hair.
• Massage hair and scalp, leave for 5 minutes and rinse thoroughly.
• Repeat if necessary.